-To preserve and improve human life."
-Corporate social responsibility
- Unequivocal excellence in all aspects of the company
- Science-based innovation
- Honesty & integrity
- Profit, but profit from work that benefits humanity
Walt Disney "To make people happy."
- No cynicism
-Nurturing and promulgation of "wholesome American values"
-Creativity, dreams and imagination
Fanatical attention to consistency and detail
-Preservation and control of the Disney "magic"
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