Organization's name: ImageMagica
Organization's acronym: ImageMagica
Headquarters address  
Address: Rua Chapeco, 131
bairro Mirandopolis
04051-020 Sao Paulo SP
Phone: 55 11 2577 9902
Web site:
Organization type: Non-governmental organization
  • English
  • Spanish
  • Portuguese


Areas of expertise & Fields of activity:
Economic and Social:
  • Children
  • Culture
  • Development
  • Education
  • Media
  • Social Development

Social Development:
  • Indigenous issues
  • Information and Communications Technologies
  • Social policy
  • Youth

Sustainable Development:
  • Education
  • Health
  • Information for decision-making and participation
  • Technology
Geographic scope: International
Country of activity:
  • South Africa
  • United Kingdom of Great Britain and Northern Ireland
  • Cambodia
  • Mozambique
  • Switzerland
  • Kenya
  • Rwanda
  • Canada
  • Brazil
  • Australia
  • Burundi
  • Haiti
  • China
  • United States of America
  • Uganda
  • Lesotho
Millennium Development Goals:
  • Combat HIV/AIDS, malaria and other diseases
  • Achieve universal primary education
  • Promote gender equality and empower women
  • Reduce child mortality
  • Ensure environmental sustainability
  • Develop global partnership for development
Mission statement:
Year established (YYYY): 1995
Year of registration (YYYY): 2002
Organizational structure: The members of the Board of ImageMagica and its main activities are: 1. André François, President - Strategic Decisions of the organization. 2. Paula Blandy, Secretary - Planning and Execution. 3. Cristiane Borgo, Treasurer - Financial Control. 4. Anna Luiza Hanche Tax Advisor - Monitoring and evaluation.
Number and type of members: Team members full time, 10. Team members in part-time, 10. Volunteers, 2.
Affiliation with NGO networks: UN (United Nations), WHO (World Health Organization), MSF (Doctors Without Borders), PAHO (Pan-American Health Organization), Red Cross, Brazilian Health Expeditions, Greenpeace, Unicef, Ifad, Lovelife, Photovoice.
Funding structure:
  • Grants from Governments
  • Other sources
  • Fees for education and training services
  • Donations and grants from domestic sources
  • Foreign and international grants
Funding structure other: Brazilian Ministry of Culture

Additional Information

Sustainable Development

Major group affiliation:
  • Indigenous people
  • Children and youth
  • Non-governmental organization
Involvement in UN Partnerships: Yes
Affiliation with other organizations: The NGO ImageMagica works in partnership with: FAB (Brazilian Air Force), the Red Cross, Doctors without Borders, and the NGO Brazilian Health Expeditionaries.
Publications: Caring - A documentary about humane medical care in Brazil (2006), The curve and the path - Access to health care in Brazil (2008), Choosing and living - Treatment and quality of life of chronic renal patients (2009), Back home - A documentary about home care in Brazil (2010), Expedicionarios da Saude (2013).

Social Development

Affiliation with other organizations: UN (United Nations), WHO (World Health Organization), MSF (Doctors Without Borders), PAHO (Pan-American Health Organization), Red Cross, FAB (Brazilian Air Force), and the NGO Brazilian Health Expeditionaries.
Publications: In eight years, five books were released. Also an international project is undergoing. Caring - A documentary about the humane medical care in Brazil (2006). The photographer set out to document health teams across the country applying humanization and care in day-to-day lives of thousands of patients. With the publication of these images, André broadened reflections about the care and humanization. The Curve and the Path - Access to health care in Brazil (2008), which recorded histories of Brazilian patients and their sagas by access to health. Access to healthcare is a right recognized by international agencies and by most countries. In Brazil, by law, every citizen has any right to free health treatment. This information, however, is not consistent with the reality found in places covered by the photographer, and was one of the first thoughts that generated this work. Choosing and Living - Treatment and Quality of life of chronical renal patients (2009). In four years of research and records on health, the photographer André François found several chronic renal patients and followed their sagas in search of treatment that keeps them alive. By discovering the peritoneal dialysis an alternative to hemodialysis, André decided to record the history of patients from different Brazilian cities using this less known treatment. Back home - A documentary about home care in Brazil (2010)This narrative tells the stories of patients who gained the right to receive medical care in their homes and health professionals who support these families every day. In addition to showing the difficulties faced by people who experience home care, the documentary seeks to show this modality is still little known nationally.
Purpose of the organization: To promote education, culture and health for youths and adults, creating conditions for full personal and social development, out bringing in the participants their potential to transform the reality. We create innovative projects, initiatives and products in partnership with government, institutions, communities and companies. We use photography to develop the awareness and reflection on issues of public interest, aiming at social transformation.
Confirmation of the activities of the organization at the regional, national or international level: Please, access our website:
A list of members of the governing body of the organization, and their countries of nationality: The members of the Board of ImageMagica and their nationalities: 1. André François, President - Brazil 2. Paula Blandy, Secretary - Brazil 3. Cristiane Borgo, Treasurer - Brazil 4. Anna Luiza Hanche Fiscal Council - Brazil
Description of the membership of the organization, indicating the total number of members: Team members full time, 15. Team members in part-time, 10. Volunteers, 4.